TikTok is introducing a new feature that permits them to reduce the volume of AI-made content appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This advancement comes amid a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising channels on a popular video site only show clips produced artificially. A significant portion of this output is deemed “AI slop”, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that many people enjoy content created using AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” said a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, in excess of 100 mn videos are added to the app every day, making AI-generated material a minor part of its total content library.
User Control Features
Members will be in a position to limit or boost the volume of artificial media they view by opening the content preference feature in the platform and picking AI-made media. Additional categories that currently be modified under the filter cover news, clothing, aesthetics, and choreography.
Platform Guidelines
Its rules require content makers to identify convincing artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the platform will now apply an artificially created label to content made using its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This step is designed to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also establishing a two million dollar awareness program for specialists and groups to create educational content about using AI responsibly. This project will assist charitable organizations focused on educating programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, amid controversy over intentions to cut jobs for hundreds of content moderators in the UK. TikTok is set to eliminate 439 jobs in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content prior to it is viewed by staff. The company stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
